Salesforce for equipment hire

Your hire desk shouldn't have to ring round to find out what's free.

Your ops system knows what's on hire. Your CRM knows the customer. Nothing in between talks to either — so someone has to carry it by hand. We build that missing piece: Salesforce configured for hire, sitting above the system you already run.

Tell us how your hire desk works → Try the free process audit

Ops system knows what's on hire

CRM knows the customer

Inbox holds the enquiry

Three systems. None of them talking. Someone in the middle, carrying it all by hand.

What's actually happening

Every one of these will sound familiar.

Quotes wait on whoever can check availability — not on the customer.

Kit sits in the yard marked "out" while the job goes to someone else.

Off-hire charges get missed because nobody flagged the collection.

Everything routes through the one person who holds it all in their head.

Repeat customers get re-quoted from scratch because nothing carried over.

Last month's numbers are easy to find. This week's aren't.

What we build

Hire-specific. Not adapted from something else.

Core

Salesforce for hire

Quote-to-contract workflows, real-time availability, on-hire and off-hire status your team actually trusts. Connects to the systems you already run — we've worked with Syrinx, InspHire, and Point of Rental. Salesforce as the commercial front-end; your hire system stays in place.

See what this looks like →

Automation

Taking the paperwork off the hire desk

Where quotes or purchase orders arrive by email or PDF and someone has to re-key them, we'll assess whether that's worth automating — and tell you honestly if it isn't yet. The aim is to stop people fetching data so they can spend time checking it.

How this works →

Visibility

Asset & availability management

One place fleet status lives, updated as it happens. Know what's on hire, what's due back, and what's actually free — without ringing the yard to find out.

Self-service

Customer portals & integrations

Repeat customers see their own history, can raise queries, and track hire status without calling your desk. You see live pipeline and this week's performance — not last month's export.

In practice

What working with us looks like.

“Cloudtal deliver all what you would want from a developer. They listen, understand, advise and deliver in a timely manner — whilst being patient.

Mark Fellows — Marr Contracting (Crane Solutions)

Process first, software second

We won't build on top of a process that isn't ready for it. If that's where you are, we'll say so — before anything is scoped.

Start small, prove it, then scale

Quoting and availability first. Asset tracking next. Not a six-month build with everything bet on one go-live.

Working in hire since 2019

We understand the workflows — on-hire, off-hire, depot logistics, damage waivers — because we've built for them, not studied them.

Not the one who signs off?

Whether you're the MD or the person who has to make the case to the person who is — we're set up to help either. There's a tool for building your internal business case, no email required.

Build your case →

Want to talk through what the gap actually looks like in your business?

Get in touch — no pitch, just a conversation. Or start with the process audit; no email required.

Get in touch → Try the process audit first